Decision Points

The Exit Planning Institute© recently released a survey that said 75% of business owners regret selling their business 12-18 months post sale.

At Decision Points, we are committed to preparing and inspiring business owners to successfully operate, and one day sell, their business with maximum fulfillment in all aspects of their personal and professional lives. We’re speaking with business leaders, strategic coaches, exited entrepreneurs, mentors, and technical experts sharing their successes and failures, at key decision points in their careers, to help you lead a more prosperous entrepreneurial journey. Let’s take a walk…

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Decision Points

Decision Points E52 - Navigating Crisis and Leadership with Blue Bell's Former CEO Ricky Dixon

February 04, 2025 • True North Advisors • Season 8 • Episode 1

Ricky Dickson, the former CEO of Blue Bell Creameries, has a story that’s as rich and layered as the ice cream his company is famous for. From writing a college paper about Blue Bell to leading the company through some of its biggest challenges, Ricky’s journey is about leadership, determination, and values grounded in “doing the right thing always.”

In this episode of Decision Points, Ricky talks about the pivotal experiences that shaped his career, including a humbling lesson early on that completely changed the way he approached leadership. He also opens up about the 2015 Listeria crisis—a moment that could have destroyed the company—but instead became a defining chapter in its history.

Ricky doesn’t sugarcoat the challenges. He explains what it felt like to face a crisis head-on, the pressure to make decisions that would protect both the company’s reputation and its people, and how his commitment to doing the right thing guided Blue Bell through uncertain times.

More than anything, this conversation highlights the quiet power of leading with humility and conviction. Ricky credits his close-knit upbringing and faith for keeping him grounded through the ups and downs, and he shares why stepping aside as CEO in 2023 was one of the most important decisions of his career.

Whether you’re a fan of Blue Bell or simply curious about what it takes to lead under pressure, this episode is filled with moments of insight, reflection, and lessons that we hope stick with you long after the episode ends.

Key Moments:

00:00 Introduction

00:42 Favorite Blue Bell Flavors

03:32 The Origin Story of Blue Bell

07:29 Ricky's Journey to Blue Bell

11:38 Growing Up and Family Values

14:49 Early Career at Blue Bell

22:48 Expansion and New Opportunities

28:34 The Need for a Second Manufacturing Facility

29:05 Expansion to Oklahoma City and Tulsa

29:44 Challenges and Personal Growth in Oklahoma City

31:22 Leadership and Lessons Learned

38:29 The Listeria Crisis of 2015