Decision Points

Decision Points E60 - How Salim Asrawi Scaled Texas de Brazil from the Ground Up

True North Advisors Season 9 Episode 4

What does it take to go from working room service at the Ritz Carlton to building one of the most successful restaurant chains in America? For Salim Asrawi, it took hustle, a deep commitment to trust and integrity, and an unshakable belief in the American Dream.

In this episode of Decision Points, hosts Doug Hudson and Scott Wood sit down with Salim Asrawi, co-founder of Texas de Brazil, to discuss the highs and lows that shaped his profound journey from Lebanon to the United States. Starting from humble beginnings, Salim shares his early struggles, the lessons he learned in military school, and the entrepreneurial leap that changed his life.

This conversation dives deep into:

- The key decision points that built Texas de Brazil into a restaurant empire

- How Salim navigated challenges, expansion, and private equity ownership

- Why trust and integrity are the foundation of any successful business

- Lessons in leadership, adaptability, and planning for an exit strategy

- The role of community and gratitude in personal and professional growth

Salim’s story is about vision and making bold moves. Whether you’re an entrepreneur, a leader in the hospitality industry, or someone chasing your own version of success, this episode offers invaluable lessons on perseverance, strategy, and building something that lasts.

Listen now to hear how Salim Asrawi turned his immigrant dream into an American success story.

People on this episode